Why is Google My Business So Important in 2021?

If you don’t know what Google My Business is yet, you need to, so we will start there. It is a tool that is very important to every business and can support you in gaining business and most importantly, your local business. It is a great tool for working with local SEO (Search Engine Optimization) and getting in front of people in your area. With this pandemic, more and more people are staying closer to home and wanting to support their local businesses. You want to be easy for them to find.

What is Google My Business?

Google allows you to create a business listing on it’s search engine. You can fill out a profile with all of your business details to ensure people can find you and understand what your business offers. 

Google is the most popular search engine in the world. It boasts more than 70% of the market share. That’s pretty impressive and one of the reasons it is so important to be sure you are maximizing your presence on this search engine. It is 

If you are not familiar with a Google listing, go ahead and search for a business on Google. On the right hand side of your screen, you will see if that business has a Google listing.


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What Value Does You Listing Offer

As you fill in your listing, you will have the opportunity to give all the details about your business such as address, phone number, website information and other business details. You can also add photos (which people love), categories, attributes and weekly offers and updates that show as a post under your business information. This one is a great way to offer specials and drive traffic to your website by posting blogs in this section to create value for the people in your community. 

When filled out well, you can weave your SEO terms into your profile information so that your listing also works for your SEO. You don’t want to overdo the keyword here and want to be sure that it matches up with your website, so if you are not familiar with SEO, then best to outsource to an expert at Grass Valley SEO to ensure your efforts don’t backfire. Organic SEO can take time and the listing should be added to monthly for best results.

There are a coveted top 3 spots that show up on the maps listing and optimizing your profile and images well will greatly support this goal. That is how potential customers will see you first and at the top of the page and be more likely to choose you over another company. 

Another great feature is that customers can leave reviews. If you have a lot of great reviews, people are more likely to choose you over your competitors. 

All of these things will translate to more customers and more revenue. Google My Business is a powerful tool to increase your online presence and gain local business.

A Good Tracking Tool

Another great feature is Google My Business also has an Insights section that will track the visitors, phone calls from the listing, website visits, photos views and more so you can track how well your listing and business is performing and growing over time. 

Do You Need Support with Your Grass Valley Marketing?

If you don’t have a Google My Business listing, you need one. While it is not something to rely on as the only way you market and promote your business, it is definitely a tool you should be utilizing. If you don’t want to take the time to do the weekly and monthly work to have this tool continue to help with your SEO, search engine ranking and business, then we are here to help. Google My Business management is a part of our Grass Valley marketing services. Give us a call to learn more. We can handle the work for you and help you grow your business. 

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