Every small business owner knows that marketing is important, but not all strategies are created equal. If you’re deciding which strategies to pursue, our Grass Valley marketing company recommends the following five to help your business take off.
Every business must have a good website. And every business should work to get its website ranking as high as possible in Google, Yahoo and Bing search-page results. That is the role of Search Engine Optimization (SEO). It’s a fact that today SEO must be a critical part of every business’s marketing strategy. Essentially, SEO is about making a business visible and helping as many people as possible find it when they are looking for what you offer.
If you are having trouble finding your website on Google, so are others. We live in an online world where most people have cell phones computers and use them as their main tools for information. We check our social media accounts and access the internet frequently. People use Google search for information about products and services, they check on flights, look for details about books, movies, restaurants, and other entertainment. They seek an almost endless array of answers to questions, shopping information, insights about people, reviews of companies and so much more.
If you don’t know what Google My Business is yet, you need to, so we will start there. It is a tool that is very important to every business and can support you in gaining business and most importantly, your local business. It is a great tool for working with local SEO (Search Engine Optimization) and getting in front of people in your area. With this pandemic, more and more people are staying closer to home and wanting to support their local businesses. You want to be easy for them to find.
2020 was the year for ultimate creativity in business and our lives in general. The ever changing rules on being open, staying open, shutting down…etc.. has had business owners jumping through hoops to stay afloat. At the beginning of the year when the pandemic hit, many businesses cut their marketing and advertising dollars first. That turned out to be a big mistake for some. Part of a successful Auburn online marketing plan is SEO (Search Engine Optimization). And when done correctly can actually save a company a lot of money on advertising dollars. Let’s take a look at a few reasons why SEO is so important to stay on top of and not give up on during this pandemic.
Social media management is a major part of any digital marketing campaign, but how much does a social profile really affect SEO (Search Engine Optimization)?
What really makes a great website? This is a question that even the most technologically adept people continues to ask themselves as the years go on and technology continues to grow and improve. Ultimately a great website is one that accomplishes the results you are looking for. Here are some elements that website designers know add up to a great site.
This is the second in a two-part series covering content marketing. Part 1 looked at how content marketing can benefit your business. This part will cover tips for getting the most out of a content marketing campaign. Like in Part 1, a hypothetical roofing company involved in Auburn digital marketing campaign will serve as a recurring example. Now, on to the tips.
This is the first of a two-part series that looks at the benefits of content marketing. In a nutshell, content marketing attracts a business’s target customers by providing content that is relevant and useful to them. It can take the form of blog posts, videos, infographics, and other permutations. If you are looking to beef up your Grass Valley marketing, this is a great focus!
Raise your hand if you’re not entirely sure what SEO is but don’t want to admit it.
No? That’s OK – you’re in good company. Although most of us know that SEO is some kind of ‘Internet marketing thing’ which we’ve been told we’re supposed to doing more of, the actual principles and techniques involved sometimes seem a bit hazy.
Chances are your customers are looking for your restaurant on social media. They might be checking reviews or trying to get an idea of the atmosphere before they visit. Your restaurant needs to be using social media to target both locals and tourists. But just posting pictures and memes isn’t enough in the modern Grass Valley online marketing climate. You need a strategy and goals. Here are some tips to help beat the social media marketing game.
