grass valley marketing, Grass Valley SEO

Be Sure Your Small Business Explores These Marketing Strategies

Every small business owner knows that marketing is important, but not all strategies are created equal. If you’re deciding which strategies to pursue, our Grass Valley marketing company recommends the following five to help your business take off.

PPC Advertising

Pay-per-click (PPC) advertising is a tried-and-true method for expanding your business’s reach. It lets you display ads to internet users who are searching for certain content. A notable perk of this method is that you’ll only pay when someone actually clicks on your ad, making this a relatively efficient way to spend marketing money.

Search Engine Optimization 

Search engine optimization (SEO) is the process of making your business’s website pages more likely to appear high in search results. As an example of this at work, Grass Valley SEO efforts for a veterinarian might boost the veterinarian’s website’s placement when people enter search queries like “need vet in Grass Valley”, “Vets near me” and “Grass Valley dog veterinarian.”

Facebook Advertising

Marketing efforts through social media are highly targetable, meaning you can invest your dollars wisely: Rather than sending marketing material out to a general audience, you can focus it on people whose location, age, or other characteristics make them more likely to support your business. That’s especially true on Facebook, which has a wide audience but many settings that can help you reach specific parts of that audience.

Other Types of Social Media Marketing

Other social media platforms are also a great way to get people to take notice of your business. Broadly speaking, you can use different platforms to reach different people; for instance, LinkedIn might be good for reaching professionals, while TikTok is primed to reach younger users, and so on.

Content Marketing

Content marketing is the practice of creating content that is useful for your business’s potential patrons to draw them to your website. For instance, our Grass Valley online marketing company might recommend that a Bay Area car-detailing business create blog posts on topics like how people can keep their cars clean, best practices to maintain leather seats and other interior elements, and so on. The idea is that local customers curious about those topics will naturally find the website of the car detailing business. It’s a pressure-free way to raise awareness of a business.

Get Started with 49er Online Marketing

Interested in learning more about how these five strategies can help your business? We here at 49er Online Marketing are standing by to talk! We can even tailor an online marketing package specifically to your business.

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