SEO, website design, website designers

Elements of a Great Website

What really makes a great website? This is a question that even the most technologically adept people continues to ask themselves as the years go on and technology continues to grow and improve. Ultimately a great website is one that accomplishes the results you are looking for.  Here are some elements that website designers know add up to a great site. 


Search engine optimization (SEO) is one of the most important factors of a great website. You can have the best website in the world and if nobody can find it, then it doesn’t matter. In simple terms SEO is the process of improving your website to increase its visibility for relevant searches. The better the visibility your pages have, the more likely you are to attract attention and prospective and existing customers to your business.

Search engines like Google and Yahoo use bots to crawl pages and collect information about those pages to index them. Algorithms analyze that index of pages and determine what order the pages should appear in search results. Your website should be easily crawlable. Having a company that specializes in Auburn SEO, can help your site come up first in search results. 

Technical Strength

As mentioned above, your website should be easily crawlable. Great websites don’t have a lot of errors that interfere with the process of indexing. A great website will also load quickly. It is very important to do everything you can to get those pages to load FAST. 

Up to Date Security

A great website is a secure website. Search engines and people alike are looking for secure sites. Search engines choose sites to put in searches that have a proven track record for users and with so many scammers and hackers out there, users are usually looking for prove of being secure on a site. A hacked site is easier to prevent than fix. Use up to date software, have your SSL in order, use the tools available to assure your sites security. And never forget the power of strong passwords. 

Mobile Friendly 

There are so many smartphones and other smaller devices out there now that creating your website with mobile phones in mind first is the best way to go. Most sites are developed with desktops in mind first and that can be a big mistake. You must consider your user experience in your website design in order to keep them on your site. If they are on a mobile device and cannot easily read and navigate your site, they will find another one. 

User Experience

A great website has the user in mind every step of the way. Offering valuable content that is tailored to your customer, not your company will go a long way in keeping users on your site and coming back for more. Provide them with information that helps them with what is important to them. Your website should also be easy to navigate. Make it easy for the user to find what information they are looking for and easily take action on what they want. Be sure buttons work on mobile devices, don’t allow users to wait a long time for pages to load, provide interesting content and be sure your users are happy and not frustrated with their experience. Focusing on these things in your Auburn web design things will provide a positive user experience and help you accomplish BOTH of your goals. 

Do You Need Support with Your Website Design and SEO?

There are many things that go into a great website. Knowing your audience, tailoring information to them, having a comprehensive SEO strategy, solid security and a website that search engines can identify easily and make your pages visible are some of the most important aspects of a great website. We know this can be confusing to some and time consuming for all. We as experts are here to help. Give us a call to learn more and come up with a plan that will get you in front of more people. 


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