Grass Valley marketing, Grass Valley digital marketing

Want to Learn More About Grass Valley Marketing?

This is the first of a two-part series that looks at the benefits of content marketing. In a nutshell, content marketing attracts a business’s target customers by providing content that is relevant and useful to them. It can take the form of blog posts, videos, infographics, and other permutations. If you are looking to beef up your Grass Valley marketing, this is a great focus!

This post looks at what well-done content marketing can do for your business, using the example of a hypothetical roofing company based in Grass Valley, California. The second post in this series covers ways to make the most of your marketing campaigns.

Benefit 1: Cost Savings

Compared to the cost of traditional advertising, creating and posting content can be a much cheaper. As one example, contributor Josh Steimle highlights infographics: They can cost virtually nothing to make; however, the right one can draw in customers interested in learning about the infographic’s topic. As an example of how Grass Valley marketing might work in this realm, a local roofing company could post an infographic about how long different types of roofs tend to last in California’s climate.

Benefit 2: Organic Attraction

Many customers are turned off by strictly promotional material. Content marketing is a way to draw in customers who might tune out other attempts to reach them. For example, the roofing company undertaking Grass Valley digital marketing might post content related to how a customer can keep their roof in good shape during different seasons. Any customers drawn to the roofing company’s website by that post will automatically feel more favorably toward the company for two reasons: They came voluntarily (rather than being pressured to by an ad), and they found useful information (tips on roof care).

Benefit 3: Interested Customers

When customers come to businesses through content marketing, they already have a built-in interest in the business’s area of expertise. This ties in with the previous two points: With content marketing, your business won’t waste money chasing customers who aren’t interested in your business. For another example in the realm of Grass Valley marketing services, a television commercial from the roofing company might hit thousands of apartment dwellers who have no interest in roofing services. However, homeowners with roofs that may need service are likely to come to the post about roof care.

Moving Forward with Grass Valley Marketing Services

To learn more about putting one of these campaigns in action, continue on to Part 2. And if you’re ready to get started with a campaign of your own, contact 49er Online Marketing for web design services and other offerings that can help your campaign thrive. You can reach us through our contact page or by calling 530-423-6279.

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