online marketing

How To Grow Your Small Business Through Online Marketing

In the 21st century, online marketing is vital to the success of any business, big or small. If you’re unable to attract visitors to your website—or if your website doesn’t impress those that do arrive—you’ll struggle to convert customers who view a company’s web presence as going hand-in-hand with trust and credibility. That’s why at 49er Online Marketing, we take our job so seriously to provide our neighbors in places like Nevada City and Auburn web design that shines. These are some of the most important factors in improving your business’s online marketing strategy and web presence.

Make professionalism and ease of use your top priorities.

If your website is hard to use, or it’s full of unprofessional hallmarks like typos, customers will be turned off. A smart aesthetic and well-designed UX makes your business look sophisticated and trustworthy. Grow your online marketing with strategic execution.

Blog wisely.

There are several benefits to maintaining a quality, up-to-date blog with helpful content. First, it signals that you and your team are knowledgeable and helpful in your field. Second, it offers an opportunity to attract organic search results, because regularly published, well-written content and smart keywords can boost your search engine rankings.

Be present on social media.

When customers can see the face of your business and even interact with the team, it gives a personal feel that shows you care about your users and want to answer their questions. Post regularly so you appear active and engaged. Be friendly and show that you have a sense of humor. If you can create shareable social media content like videos or infographics, one may even go viral and give you an extra boost of free marketing.

Truly consider your customers’ needs and wants, every step of the way.

And don’t just guess about what they want based on your own assumptions. Use analytics to learn more about user behavior on your website. Interact with them and send surveys to learn what services or improvements they’d like to see in future from you.

Tweak your site to be fast and mobile-friendly.

When it comes to the web, people have a short attention span! And remember that people might be Googling you on the go, so make sure you consider how your site will look on a smartphone and design with that in mind.

Seek Out Local Web Experts To Truly Help Your Grow Your Business With Online Marketing

Seeking Auburn website design or social media marketing help in your local town? 49er Online Marketing offers services in Auburn, Grass Valley, Nevada City, and surrounding areas. Get in touch with us to discuss your project today!

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