Auburn marketing, Nevada City online marketing, Auburn digital marketing

Are You Wondering How to Handle Your Auburn Marketing During COVID-19?

The COVID-19 pandemic has put a strain on the economy, sparking a need for everyone to adapt. PR and marketing are no exception. This post takes a look at some of the ways companies can use Auburn marketing strategies and evolve in the face of COVID-19.

Focus on the Audience

Keeping the audience in mind is always essential, but it’s especially critical during times of crisis. Consider what your audience needs and focus on that. A good way to do this is to think about what might be worrying your audience. For example, a company that sells cleaning supplies could publish a blog post on properly disinfecting surfaces to help customers concerned about keeping their homes sanitary.

Create Online Opportunities

PR and marketing businesses are well-positioned to provide online opportunities to their clients. Marx suggests using webinars and social media to engage audiences. Additionally, video creation can be a way to create online content that is useful both now and later.

Work from Home

Across the country companies are asking their employees to work from home. Luckily, many PR and marketing tasks can be completed from home, especially when it comes to digital efforts. This helps businesses including Nevada City online marketing and PR companies protect their employees and stay productive.

Pause Unnecessary Announcements 

A good suggestion from Business 2 Community is to pause unnecessary announcements. Right now, most people are focusing their attention on the COVID-19 pandemic, so there is a high likelihood any announcements a business wants to make will go unnoticed. Even if an announcement does capture people’s attention, there is a chance that it will come off as being in poor taste.

Tackle New Projects

The pandemic has disrupted many projects, but it also presents an opportunity for Auburn digital marketing and PR companies to take on new tasks. For example, if a firm is facing a gap in traditional work, it can take chance to launch a podcast or blog that is informative and helpful to it’s audience.

Update and Roll Out a New Website with the Help of a Nevada City Online Marketing Firm

A great use of slower times in business is to update an existing website or create a new one if you current site is outdated.  If your company needs to update its website or build a new one, contact 49er Online Marketing for SEO-minded web design services. You can click here for our contact form or call us at 530-423-6279.

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